How sexualization and stereotypes about Asian women have taken over the lived experience of Asian women

Photo by Terumi Murao of people holding signs that say “I am not your fetish”, “protect Asian women” and “stop Asian hate” at a #StopAsianHate Rally in NYC March 2021

Growing up, I used to help my mom during the summers around her day spa. I have a distinct memory of this one summer day I spent there when I was in my early teens. I was sitting quietly, reading a magazine when a man stormed up the stairs to the front desk demanding a refund, shouting “this isn’t what I paid for!” at my mom. After he’d left, the masseuse came upstairs, red-faced and upset, telling us how he’d asked her for a “happy ending” and she refused because that’s not what she does — she’s not a sex…


When it comes to engaging consumers on contraceptives and sexual and reproductive health topics, things can get a little tricky. There’s often a lot of back and forth on deciding who is the primary audience, which as often as not ends up concluding “young women”… without much more thought to what “young woman” means. Is it married women in their 20s? Unmarried women? Teenagers? Women up to 35? For family planning initiatives marketing to “young women”, poorly specified advertisements may miss their mark.

In the last quarter of 2020, Nivi was working with a partner in India that wanted to…


Around the world, COVID-19 has changed the way that we live. Social distancing, lockdowns, masks, and other infection control efforts have been successful in many places, helping to decrease transmission and death while also creating new challenges in the ways we interact with the healthcare system. Worldwide, people have faced multilayered challenges in accessing information, products, and health services, and it shows in how they interact on social media and on messaging services, like Nivi.

In Kenya, the COVID-19 lockdown and restrictions began mid-March, and Nivi launched COVID-19 content by the end of the month (more on our initial response…


In Nigeria, the majority of medicines and health needs are accessed at the community level, via primary health centers, retail chemists, Patent and Proprietary Medicine Vendors (PPMVs), and Community Pharmacists (CPs). Since PPMVs and CPs play a significant role in Nigeria’s health care delivery systems, it is crucial to work with these community members to boost contraceptive uptake. The Nigerian Federal Ministry of Health (FMoH) has recognized the role of PPMVs and CPs, and is supportive of incorporating them into the plan to increase the use of contraceptives and uptake family planning methods. …


It’s no secret that COVID-19 has changed the way that we interact with healthcare worldwide. The pandemic and associated lockdowns have caused people, providers, and producers to shift the way that they interact with one another in order to maintain positive health-seeking and adoption behaviors. People have not been able to get information or access to services and products the way that they used to and it shows in how they interact on social media and on messaging services, like Nivi.

The COVID-19 lockdown in India began March 25 and content specific to COVID-19 was up and running by the…


Re-thinking access to healthcare

With nearly 200 million people, Nigeria has the largest population in Africa and has rapid projected growth with increased health needs to meet the growing population. The United Nations estimates that Nigeria will reach more than 400 million by 2050 and nearly a billion people by 2100. Accessing healthcare will remain an acute problem for many low income households, especially the majority who live in rural and peri-urban areas, ameliorated only to the extent that the economy and the health sector can continue to grow, fast.

Strengthening a fragile health system has been a priority for national and state governments…


COVID-19 has changed the way that we live our daily lives around the world. In India, households have been under lockdown since 25 March, forcing significant changes to healthcare seeking behavior. Leaving home to see a doctor or to go to the pharmacy has become more difficult and the pandemic has disrupted family planning products and services, despite it being a critical need and declared an essential service by the national government. …


Things may seem tumultuous in the world right now but not here at Nivi — we’re excited to share the news that we’ve reached 2 million users! That’s 2 million users that we are guiding through conversations about sexual and reproductive health (SRH) and COVID-19 to improve health literacy and to help fill the gap of access to health services and products, primarily in Kenya and India. It’s been a long journey since 2017 and we’re so glad you’ve been here with us! So, how did we get here and where are we heading?

Image of a man and a woman looking at a cell phone with words written on the image saying “better health is a chat away”
Image of a man and a woman looking at a cell phone with words written on the image saying “better health is a chat away”

The Beginning

Nivi has always been…


image of a virus
image of a virus

One of the benefits of the COVID-19 pandemic is that people no longer ask me if I work with skin and seem to actually know that epidemiology is the study of diseases. But does that mean they really understand what an epidemiologist is? No. Now it’s just understood that epidemiologists are experts and should be referred to during these times. It also appears that everyone thinks they can just casually become an epidemiologist by looking at a graph or throwing some numbers into Excel — and this, this is what is driving epidemiologists, virologists, physicians, and public health professionals mad.


The most vulnerable population might not be who you think they are. Often times when we think of vulnerable populations, we automatically think of low- and middle-income countries, which makes sense when you look at the things we see on the news. But what about populations right here in the United States?

The extraordinary hardships that Native Americans experience is no secret. Since Standing Rock, there has been a shift in attention and a spotlight has been cast on the Native American Nations in the US, providing them a podium to finally stand at. …

Diana 수미 Klatt

A millennial epidemiologist trying to change how we learn and connect. Co-founder @ Global Caveat | Senior Product Manager & Social Epidemiologist @ Nivi

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